In today’s dynamic environment of new and emerging technologies, it is critical for organisations to develop successful e-business strategies. This thoroughly revised and updated second edition of Strategies for e-Business applies strategic thinking to the specific context of e-business, and includes the very latest contemporary developments, including:
• Web 2.0 and user-generated content
• Mobile e-commerce
• E-business supply chain management
Strategies for e-Business also enables you to think critically about the subject through the following features:
• Critical Perspective boxes evaluate key ideas and practices
• Financial Times articles complement the academic debate
• Blog Boxes contain opinions on current developments in e-business
• Review and Discussion Questions and Recommended Key Reading explore key ideas
The new edition contains 19 case studies from sources such as Harvard Business School and INSEAD. They explore a wide range of electronic and mobile commerce strategies from multinational organisations such as Tesco, Sony BMG and Web 2.0 application Second Life. A synopsis of each case study is provided to draw out the most important themes.
The second edition of Strategies for e-Business is ideal for MBA students, upper level undergraduates and practitioners, studying courses on strategy and technology management.
“This is a very important book on a very important topic. This edition provides new insights and case studies that extend our thinking on e-Business strategy and value creation.”
Lynda M. Applegate, Henry R. Byers Professor of Business Administration and co-Head of the Entrepreneurial Management Unit, Harvard Business School
“Over the last years, we have witnessed a dramatic acceleration in the pace of change in the online world. New technologies, new market opportunities and new competitors are emerging on an ongoing basis. This book provides a thorough framework and inspiring case studies for how to deal with the opportunities and challenges of the Web 2.0 world.”
Philipp Justus, Senior Vice President, International and Marketplaces at PayPal, eBay Inc.
