A case study in the second edition of “Strategies for e-business” covers the emergence of “v” (virtual)-commerce on portals such as Second Life and its effect on real-life business and companies. Mercedes-Benz, for instance, built a complete showroom on the island including an automotive museum and a race track where you can test drive your own customized Mercedes.
Take a look at this video of the virtual launch party of the Mercedes C-class on Second Life. Rock on, Wagner Love!
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